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PAUL&JOE BRAND
It was in the 1980’s that Sophie's parents founded the “Le Garage” brand of shirts, a must have of its time. After studying management and journalism, Sophie learnt the ropes of the industry. Her passion for fashion was emerging. She continued her studies in Fashion Business at IFM and completed an internship at Azzedine Alaïa where she discovered all aspects of a large fashion house before officially joining the family business.
However Sophie was an entrepreneur at heart and she very quickly launched her own brand named after her two sons Paul and Joe. Anticipating future market trends, she broke the codes and conventions of the moment (black & white, minimalism, grunge). Her signature style is young, fun, vibrant, colorful, reviving a black & white wardrobe, revisiting the spirit of vintage. The success was immediate. The launch complete. Paul & Joe continues to expand by cultivating freshness, joie de vivre, spontaneity and a cosmopolitan spirit.
PAUL & JOE EYEWEAR
Launched in 2009, the Paul & Joe glasses and sunglasses for women, men and children (in 2012) won astounding success in France and abroad. The Paul & Joe spirit at the tip of your nose!